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Strategies for Positioning on Google Maps with Google My Business


In the digital era, being visible on Google Maps has become a fundamental part of any local business. Why? Because being on Google Maps means being within reach of potential customers looking for products or services near your location. That’s why learning how to make the most of Google My Business is crucial to improve your Google Maps positioning and increase your business visibility.

What is Google My Business?

Google My Business is a free tool provided by Google that allows business owners to manage their online presence on Google. Through this platform, you can control how your business is displayed on Google Search and Google Maps. From adding basic information such as address, phone number and hours of operation, to posting updates, responding to reviews and sharing photos, Google My Business gives you everything you need to stand out in the digital world.

For more information on how to improve your local ranking on Google My Business, see this Google support article: How to improve your local ranking on Google My Business.

¿Por qué es importante el posicionamiento en Google Maps?

46% of all Google searches have a local intent, meaning people are searching for products or services near their current location. If your business doesn’t show up on Google Maps when users perform these local searches, you’re missing out on opportunities to connect with potential customers. Ranking on Google Maps helps you increase the visibility of your business in the digital world and attract more local customers.

Strategies to improve positioning in Google Maps:

Optimize your Google My Business profile: Complete all your business information accurately and in detail. Make sure to include relevant keywords in your business description and categories.

Add high-quality photos: Attractive and professional images not only make your profile more attractive, but can also influence customers' decision to visit your business.

Solicita reseñas de clientes: Las reseñas positivas pueden mejorar significativamente tu posicionamiento en Google Maps. Anima a tus clientes satisfechos a dejar reseñas y respóndelas de manera oportuna y profesional.

Post regular updates: Keep your customers informed about events, promotions or changes in your business by posting on Google My Business. This not only keeps your profile up to date, but can also increase interaction with your audience.

Ready to improve your business ranking on Google Maps? Contact us today at Zoo Inc. agency for professional help!

Get in touch with us at the following link, or on LinkedIn.

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