Prevention of African Swine Fever (ASF) in the Americas
The Inter-American Institute for Cooperation on Agriculture (IICA) is the international organization specializing in agriculture and rural welfare in the Americas. It is the only agency of the Inter-American System focused
What was IICA's challenge?
In Mexico, there are 18 million pigs. There should be at least 2,000 reports per year. To date, and thanks to all efforts, only 150 reports are received annually.
The problem is that the suspicions that arise on the farms are not communicated.
Zoo Inc. Solution
Through animated videos, train veterinarians and swine industry producers on the prevention of African Swine Fever (ASF). This in a memorable, impactful and innovative way that moves the masses and generates awareness in the American population.
- Generate technical content in three languages, Spanish, English and French.
- Adapt the content generated for the different media in which it will be used throughout the project.
- Storytelling for exciting and impactful videos
- Content in English and French to be placed in support of animated videos
- Maximize the dissemination of the material through IICA's digital platforms and in support of the digital platforms and social networks of the Educando al Campo Foundation.
- Development of instruments to measure the impact generated by the project, such tools will be:
- Opinion polls
- Metrics in social networks
- Analysis and delivery of results
The results
Check out their social networks and website here
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