We help you create better, more engaging, and more marketable content.
Tryadd is a Mexican company of enzymes for animal nutrition products, located in the city of Querétaro and with branches in Tepatitlán de Morelos and Santiago de los Caballeros, Costa Rica.
This company wanted to improve the way they communicate with their customers, they wanted to send more attractive and impactful messages to increase their sales and be more visible on the Internet.
What was Tryadd’s challenge?
This company had just revamped their website but didn’t know how to get their customers to visit it.
The messages were not working, they were not targeted, had no defined tone, no structure and did not catch the attention of prospects and current customers.
Their social networks were not working the way they wanted and in the middle of the Covid-19 pandemic they saw the need to activate their digital media in order to increase their sales.
Zoo Inc. Solution
We developed a training plan for the person in charge of the marketing department, in which we included:
- We identify who the ideal customer is and what interests them.
- Guidelines and tips on copywriting for social networks.
- Trends in content marketing.
- We conducted a study of topics of interest and value to your audience.
- We help you simplify the language and make it more digestible.
- We help you implement eye-catching titles.
- We teach you what a call to action is and how to elaborate them.
- We support you in the search of keywords and where to place them to improve your positioning.
The results
With the creation of more attractive and targeted content for Tryadd’s ideal customer, great achievements were made, such as:
- The number of visitors to the website increased.
- They received messages through the website and customers who said they saw them on the Internet.
- Increased the number of followers in its social networks.
- Improved communication with their customers, because they share useful information through their blog.
- They are more visible in search engines such as Google because they have achieved a better position.
- They reflect a more professional corporate image.
- They carry out digital marketing activities such as campaigns and webinars.
- They have a more consistent publication.
- More eye-catching titles are developed
- They have a better command of language.
Would you like to attract new customers through your website and social media?
The agromarketing experts at Zoo Inc. can help you identify what your customers want to see and create useful and attractive content.
With our consulting and content plans we guarantee you:
- More visits to your website.
- More participation and interaction in your social networks.
- More visibility on Google.
If you feel that nobody visits your website and that your social networks are dead, with our content strategies we help you to capture the attention of your customers and prospects.
Contact us.
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