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Agrovet Market: More interaction with engaging content that does interest the audience.
Agrovet Market is a company that markets differentiated veterinary medicines, oriented to the prevention and treatment of various diseases of production and companion animals throughout Mexico.
This company of great tradition in the sector wanted to have more interaction in their social networks, to make them look more professional and more attractive to connect with new customers.
What was Agrovet challenge?
- The person in charge of marketing activities had no experience in digital communication; they were looking for experts who, in addition to mastering the management and campaigns on social platforms, had knowledge of the agricultural industry.
- They had their networks with very little interaction, publications that looked unattractive and their number of followers did not increase.
- They had no identity or defined personality on their platforms.
Zoo Inc.’s solution
We worked to better understand the audience and together with the sales and marketing team we understood what their audience wanted, what they were interested in.
We carried out activities such as:
- Elaboration of attractive videos to promote products.
- Elaboration of copy and publications
- Elaboration of images, cover and profile picture.
- Content strategy for Facebook
- Elaboration of content calendar
- Identity design for graphics and images
The results
What Agrovet accomplished
- We noticed that having given an identity to all the visual supports that are published increased the loyalty and participation of users.
- The most key point of our strategy was the videos, we saw that this format increased interaction and the number of followers. It connects much better with users.
- We also noticed that users feel closer to the brand because of the type of communication of the copies, friendly and less technical.
