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"Women in agriculture" , stories to show that the agricultural industry is not only for men.
Alltech is an American company, based in Nicholasville, Kentucky, that develops agricultural products for use in livestock and agricultural crops, as well as products for the food industry.
The headquarters of this company in Mexico, wanted to make a social responsibility campaign in which you could see the inclusion and growth of women’s participation in their work teams, both in the field and in other areas, then it was born: «Women in agriculture».
What was Alltech's challenge?
- This company wanted to communicate that women are very important to the agricultural industry, that they are very strong and that agriculture is not just for men.
- The problem was that they didn't have the knowledge and equipment to do the stories, so they hired us to take care of the process.
Zoo Inc. solution.
- We proposed to conduct interviews from home with prominent Alltech women.
- We drew up a plan with objectives and deadlines.
- We designed a questionnaire
- We edited the recordings and shaped each story so that it could be published in their media.
The results
Several interviews were conducted in which the Latin American audience will be able to learn more about the women who perform different tasks within the company.
