Altiara is a Mexican company, located in Mexico City, that specializes in natural organic inputs and plant nutrition.
This company, in 2020, decided to hire a coaching and consulting service in agromarketing to give structure and more efficiency to its marketing department.
Another key factor is that, due to the Covid-19 pandemic, Altiara wanted to have more presence and visibility on Google, they needed alternative means to reach their prospects.
At Altiara, as in many companies in the agricultural sector, the people who belonged to the marketing area were not marketers, they were agricultural engineers.
So, without experience and mastery of the functions, there were several problems that had to be addressed:
We helped them with the structure of their marketing department, we gave them the basis to elaborate their own strategies.
We have a unique methodology to establish an agromarketing department:
Today Altiara has a professional and solid marketing department that not only communicates effectively outwardly but also inwardly within its organization.