Altiara, more active social networks that continue to grow
Altiara is a Mexican company, located in Mexico City, that specializes in natural organic inputs and plant nutrition.
Due to the Covid-19 pandemic, this company wanted to position its social networks to be closer to its customers.
He wanted his Facebook account to have interaction and attract new customers and his Instagram account to have more followers and attract new prospects.
What was Altiara's problem?
Although their Facebook account had 20,890 followers, there was little or no interaction.
They had no comments, no people wrote to ask about the products, no prospects that could be channeled to the sales department.
Their Instagram account was stagnant, they were not increasing their followers, there was no interaction either.
Zoo Inc. Solution
- We developed a new content strategy.
- We established content pillars and a visual identity for their images and videos.
- We made a publication calendar with objectives aligned with the commercial department.
- New campaigns were created to create an emotional connection with the audience, such as the Women in the Countryside campaign, the Strength of the Countryside campaign, and sales funnels and Giveaways for the Buen Fin.
The results
Thanks to the strategy we formulated for their social networks, in which all content was designed with the target market in mind, several goals were achieved, such as:
- The followers of Altiara's networks have become a community, commenting, sharing and sharing the publications.
- It attracted the attention of the competition, companies such as Syngenta, among others, became followers.
- There is a better perception of the company abroad.
- Valuable and interesting information continues to be shared.
- The number of followers on Instagram increased, today it is a network with 2336 followers.
- The company's social networks became a channel for employees to see themselves reflected in the employee of the month or woman in the field campaigns and contests, which made the audience feel closer as they saw the daily activities of the workers.
Check their social networks here
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