The company that attracts prospects with its website
Altiara is a Mexican company, located in Mexico City, that specializes in natural organic and vegetal nutrition consumables. It is an organization with more than 20 years of experience, that in 2020 decided to renew its website to have a bigger digital presence.
It wanted its new website to have traffic to engage customers through this means.
Altiara was interested in a better positioning in Google searches, so it could have more visibility, since the confinement caused by the COVID-19 pandemic drove them to look for alternative ways to reach its prospects.
What was Altiara’s challenge?
Its website was not very friendly, that is to say, it was very tricky for its users
- They did not know how to optimize it to receive visits.
- They did not have any kind of traffic.
- They didn’t have very good search engine visibility.
- Marketing and sales activities could not be performed if it was not optimized.
- The person in charge of the marketing department was not a marketer, who did not have knowledge of the way that area works in a company.
Zoo Inc.’s solution
Thanks to several consulting sessions on digital agri-marketing, we carried out the following actions:
- We thaught the person in charge of the area to elaborate a marketing content strategy.
- We explained to them what the experience of the user on a website consists of.
- We helped them manage the service provider of the website.
- We explained how Google Analytics and Google’s website analysis system work, and how they can interpret the data.
- We provided training on web and blog content copywriting.
- We taught them to get client attention through their website by making Google ads campaigns and linking it to their social media.
The results
The result we obtained with Altiera were pretty positive:
- We gained web traffic and managed to get quality visits on the website.
- The company understood what kind of audience was seeing them online and which was the one they really wanted to reach.
- It got a better understanding of its users and clients.
From July of 2020 to December of 2020
6.944 Users
5.904 Users got to the website through Google
718 users visited the website by writing the address on the search bar
What they say about us
