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Starting your way in social networks
Since its founding in Ireland almost 50 years ago, Bimeda has grown to become a leading global manufacturer and distributor of veterinary and animal health pharmaceuticals. The company, headquartered in Dublin, Ireland, now has a presence in every major food-producing region of the world.
What was Bimeda's challenge?
Bimeda does not have a presence through social networks in Mexico, nor does it have a defined image in digital media, so it does not generate new customers digitally.
Zoo Inc. solution.
We did all the work of understanding the audience together with the sales and marketing team to understand what their audience wanted, what they were interested in.
We carried out activities such as:
- We identified that Instagram is a very important network for their audience, so we opened theirs.
- We developed the content strategy for Facebook and Instagram.
- Elaboration of content calendar.
- Identity design for graphics and images.
- Development of attractive videos to promote products.
- Preparation of copy and publications.
- Elaboration of images, cover and profile picture.
The results
- We achieved brand recognition through social networks, generating a very defined identity.
- Through a variety of publications, testimonials and videos, we increased the number of followers and brand recognition.
- Users feel the brand closer to them because of the type of communication of the copy, friendly and less technical.
What they say about us
"What I liked the most about Zoo Inc. is that they are very available to support us, whatever you ask for, they can solve it, if we want a stand, they solve it, if we want a poster, a brochure, they do it. They are very available to be there all the time and give us the solution".
"We have designs that look much more professional, we give a better image in terms of advertising material, they are not like the brochures they give you on the street, the truth is that we want to continue with Zoo Inc. to start a project in the networking part."
"In our industry almost all of us are veterinarians and we don't have the expertise in color management, in how to accommodate a text."
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