Canem Basis is a new brand of dog food, originally from Jalisco, Mexico, belonging to a group of companies with more than 40 years in the agribusiness market.
What this brand wanted was to position its product on the Internet, attract new customers through its social networks and build a relationship with its audience.
Canem Basis needed a knowledgeable marketing department, something they did not have, as the person in charge knew the sector very well but did not have the fundamentals to launch a new brand.
Although this brand had been on the market for more than a year, it had several problems that complicated its visibility:
The company hired us for a consulting program, in which we provided them with the fundamentals of how a marketing department works.
Thanks to the consulting sessions, Canem Basis now has a more professional marketing department that knows its roles and the impact of its activities.
These were the results of the tactics they implemented with our guidance: