Canem Basis is a new brand of dog food, originally from Jalisco, Mexico, belonging to a group of companies with more than 40 years in the agro-industrial market.
What this brand wanted was to be available to its customers in strategic locations and closer to its target audience.
This brand needed a knowledgeable marketing department to help it establish alliances with distributors and build loyalty, in order to sell its products throughout the national territory.
The objective was to make the product available where their customer was located and they decided to make alliances with distributors.
The problem was that they did not know how to make these links, what this type of marketing was like and how to make them loyal in order to attract more businesses to distribute their products.
We proposed several solutions to build alliances and have distributors loyal to the brand:
From 8 distributors with which they started the strategy, today there are 97 distributors located in Jalisco, Michoacán, Colima, Guanajuato, Aguascalientes, Zacatecas, Estado de México and Nayarit.