Canem Basis is a very recent brand of dog food, originally from Jalisco, Mexico, which belongs to a group of companies that has been in the agro-industrial market for more than 40 years.
After an intense work of positioning and increasing its sales, this brand wanted to keep growing, to have more products.
Canem Basis was looking to create new lines of business and for this they needed advice from agromarketing experts.
The person in charge of the marketing department was new to the area and was in the process of training, so they needed the guidance of an expert in creating new product lines, with experience in launches and market research.
After analyzing the metrics and making a diagnosis of the market and potential customers, we proposed: