SUCCESS STORIES / CATEM

BRANDING

Catem Basis. We help to create new brands and identify your customers.

Canem Basis is a very recent brand of dog food, originally from Jalisco, Mexico, which belongs to a group of companies that has been in the agro-industrial market for more than 40 years.

After an intense work of positioning and increasing its sales, this brand wanted to keep growing, to have more products.

Canem Basis was looking to create new lines of business and for this they needed advice from agromarketing experts.

What was Canem Basis challenge?

This brand only had food for small, medium and large breed dogs.

The person in charge of the marketing department was new to the area and was in the process of training, so they needed the guidance of an expert in creating new product lines, with experience in launches and market research.

Zoo Inc.’s solution

After analyzing the metrics and making a diagnosis of the market and potential customers, we proposed:

The results

What Canem accomplished

The activities we carried out for this brand yielded very positive results:

Check out their social networks and web site here

Can you imagine growing your business by launching a new product? Today, the agromarketing experts at Zoo Inc. can help you create new lines of business that are attractive to your market and profitable.

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