ChemHi Trade. Understanding what their customer need.
ChemHi Trade is a Mexican company dedicated to the commercialization of raw materials for the production of animal feed.
The director of the company, Sergio, knows the importance of conducting prior market research and, above all, getting to know his ideal customer better in order to offer them the right solutions.
What ChemHi Trade needed
Sergio really understood well what he had to do, but he did not know how to conduct and manage the information, how to make a strategy or what was the next step.
- First of all, he wanted to know what it was that made his customers only buy certain products.
- He also didn't know why his current customers didn't know all his products.
- He wanted to know how they found out about products like the ones he markets.
- Additionally, he wanted to increase his positioning in the minds of his current customers and be the number 1 choice.
Zoo Inc. solution.
ChemHi Trade relied on Zoo Inc. to do whatever it took to meet all the needs of its customers and how to stay one step ahead.
- First, it was proposed to know in detail its ideal customer, for which a series of interviews were conducted to know details of how they learn about the company.
- With the interviews, mass analysis and competitor research, Zoo Inc. created the Buyer persona profile.
- With the above, it was also possible to carry out a buyer journey that yielded very important information about what ChemHi Trade customers are looking for and need.
What ChemHi Trade accomplished
- Understood what it needed to improve as a supplier
- Discovered that the customer service you provide is very good and that your customers are really satisfied because of it.
- Learned ways to build customer loyalty and how to stay one step ahead based on their needs.
What's next for ChemHi Trade
Zoo Inc. and ChemHi Trade are now working to improve the website and provide a better experience for new users and existing customers.
Loyalty programs will be created as well as a comprehensive system for ordering, not necessarily through the internet but one that is efficient and expedites orders even more.
