Educando al Campo is a Mexican organization that seeks to educate farmers about marketing, communication and sales.
They started working this year. The president of the organization has experience in the agricultural sector and knows the importance of marketing. Since they are just starting out, they hired Zoo Inc. to be the marketing department while they get their own one.
Educando al Campo wanted to show consumers the truth about the agricultural sector through videos.
There are certain myths surrounding the sector that need to be clarified.
The organization thought of making animated videos for its YouTube channel, so gathered with the Zoo Inc. team and the video department to see the best way to make it possible.
After the meeting, Zoo Inc. understood what Educando al Campo was looking for and knew how to create the content they were looking for.
What Educando al campo accomplished
Zoo Inc. is the marketing department of Educando al Campo, so all marketing, communication and sales projects are carried out by the agency.
Scripts and videos continue to be created for the organization of Educando al Campo.