Interprode web redesign to another level
Prode Group consists of two companies: Productos Veterinarios Nacionales S.A. de C.V., founded in 1965; and Internacional Prode S.A. de C.V., founded in 1992, both in Guadalajara, Jalisco, Mexico. In addition to manufacturing veterinary products in Mexico, the German capital that gave rise to this group has allowed them to bring to Mexico the representation of leading companies in innovative products with GMP’s, such as Ewabo (Germany), Maymo, (Spain), CFF (Austria), Von Franken (Argentina), R2Agro (Denmark), Alfasan (Holland), Ovejero (Spain), positioning the Prode group as a leader in this type of differentiated products.
What was Interprode's challenge?
- Renew your website
- They needed a more intuitive website
- Innovate through your website just like the competition
- Show all your products in a more organized way
- Boosting your brand to get new prospects through your website
Zoo Inc. Solution
Interprode’s main competitor was studied, and weak points in the old website were detected.
Different mockups were elaborated following the identity and ideas of the brand since they wanted a completely new and out of the ordinary design for their website.
After Interprode approved the final mockup, we started to develop the website with a search engine, price calculator and product classification.
All the adjustments that the client thought were necessary were made.
Zoo Inc. also made some suggestions regarding certain adjustments that could improve the user experience.
The results
What Interprode achieved
- Generate more leads
- Increased interest in your products
- Improved their brand image
- A more innovative website with a better user experience
- Provide easier and faster information about your products
- A fast and organized way to find the product that the prospect needs
