Industrias Melder is a business group, with more than 70 years in the market, which owns different brands in the agricultural sector.
It is an organization dedicated to the production of balanced feed for poultry, pigs, cattle and pets.
It owns the SuperVet brand, a store for small and large species that sells feed, accessories and medicines.
It also has the Avigasa brand, additives and supplements for feed for large species.
What Melder needed
Although Melder has 70 years of experience in the industry, they still could not define their corporate identity.
They had developed a logo and had certain colors but these were not respected by the staff because without the manual there was no color palette or correct size and use of the logo.
They did not have guidelines for the correct use of the logo, so sometimes material was printed with a range of colors that was not appropriate.
The brand was not identified in the market for the same reason, it did not have a guide for the incorporation of its logo in merchandising, sponsorships or events in which they participated.