Interactive product catalog for a better connection with customers
Industrias Melder is a business group, with more than 70 years in the market, which owns different brands in the agricultural sector.
It is a company dedicated to the production of balanced feed for poultry, pigs, cattle and pets.
This company has the Avigasa brand of additives and supplements for feed for large species and what they wanted was to have a tool with which the sales team could publicize all the products of this brand, in an attractive and professional manner.
What was Melder's challenge?
- The Avigasa brand has many products that the sellers did not make known, even frequent customers of many years were not aware that the brand handled certain products.
- This is how we detected the importance of generating a resource, a tool where customers could see all the products in one place.
Zoo Inc. solution
We made a very innovative proposal:
- We developed a digital catalog model, with interactive index, so that the customer could access the information of interest in a very fast way.
- This catalog was divided into product categories and two types of information were handled for each product: a very simple one for those who do not need very technical data and a more extensive technical data sheet for those who like more specific information.
The results
If you notice that your communication does not impact or attract your customers and you need resources that inform about everything you do in a useful way… We help you!
We have experience in creating catalogs and interactive resources for you to communicate almost instantly with customers, without spending large amounts of money on non-functional print.
Contact us and we will make a plan tailored to the size and needs of your company.
