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Social networks that do connect with your audience
Industrias Melder is a business group, with more than 70 years in the market, which owns different brands in the agricultural sector.
It is an organization dedicated to the production of balanced feed for poultry, pigs, cattle and pets.
Due to the pandemic, this large Mexican company wanted to have a presence in digital media, update its social networks, communicate effectively and attractively through these channels and attract new customers through these platforms.
What was Melder's challenge?
- For years, this company had been working with an advertising and marketing agency focused on mass consumption to manage their social networks.
- It is an agency that is not focused on the agricultural industry, they do not understand how the sector works, they made designs that did not correspond to the Mexican reality, they used photographs of animal species that are not typical of our region. A total lack of knowledge of the client.
- This agency did not deliver the results correctly, did not explain the metrics and did not help the company to improve the strategy to have a greater reach.
Zoo Inc. solution
We made several changes when managing their social media accounts:
We perform activities such as:
- We improved your image, unified and gave you a more professional image of your publications.
- We listen to what you need to communicate and work based on your objectives.
- We completely improve the language, we address with knowledge of the sector but without being technical.
- We constantly monitor metrics.
- We run reports to analyze these statistics.
- We hold monthly sessions to explain the metrics.
- We adjust and propose improvements in each report.
The results
