Melder: more strategic and with better internal and external communication.
Industrias Melder is a business group, with more than 70 years in the market, which owns different brands in the agricultural sector.
- It is an organization dedicated to the production of balanced feed for poultry, pigs, cattle and pets.
- It owns the Supervet brand, a store for small and large species that sells feed, accessories and medicines.
- It also has the Avigasa brand, additives and supplements for feed for large species.
What Melder needed
- Due to the pandemic, this large Mexican company wanted to have a presence in digital media, they were looking for advice to communicate and sell through the Internet.
- Melder was looking for experts to help them consolidate their marketing department.
What was Melder challenge?
The main needs were:
- The person in charge of marketing is a veterinarian, with a lot of experience in her profession, but she needed training to execute marketing tasks and drive sales.
- They needed guidelines and foundation for the marketing person to execute.
- They had no strategy and no activity planning.
- They were focused on promoting products on social networks without clear objectives.
- They wanted marketing to help them generate more leads, but they didn't know how to do it.
- They wanted marketing to help them close sales but had no strategy to do so.
Zoo Inc.’s solution
- We implemented a unique methodology to lay the foundations for a marketing department of companies in the agricultural industry.
- We worked with Melder to develop the strategies they needed to communicate better, have more visibility and drive sales.
- We guided the execution of those strategies.
- We measured results and made adjustments to the strategies.
- We developed a plan of several consulting sessions. 1 session per week of more than 1 hour for 6 months. To solve the problems faced by Melder and its brands.
- We left them with a strong foundation to have a solid and more strategic marketing department.
What Melder accomplished
- Today, Melder's sales and marketing team knows how to develop a strategy, both in marketing and sales.
- Its executives state that they have greater order in their communication with customers, distributors and shareholders.
- The consultancy has also had an impact on the company's internal communication, the messages are clearer and there is more comfort among the workers.
- There is more activity in social networks and on the website.
- The company projects a more professional image and knows its customers and audience better.
Check out their social networks and web site here
What they say about us
"The strategy issue was a weakness of our team and Zoo Inc. made it very clear for us exactly where to go."
"The consultancies have had two important impacts on our organization, there is more order in our communication, with our customers, distributors, shareholders. And another very important part is internally, inside we feel more comfortable, we see ourselves more clearly."
"What is much more noticeable now is a sense of order in what we are communicating, now we have a strategy and a clearer objectives."
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