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SUCCESS STORIES / MOLEAER

GO TO MARKET

Moleaer: Go to market strategy

Moelaer is a company that develops generators with nanobubble technology on an industrial scale which provides extraordinary improvements in water treatment without chemicals, ideal for agricultural use and helps the recovery of natural resources.

What was Moleaer’s challenge?

Moleaer had already entered the Latin American market through the southern country of Chile. However, they now wanted to enter Mexico especially for generators to improve the water quality of crops, mainly berries and avocados. 

The company has a representative in Mexico who already had sales experience and began his work especially by visiting farms. 

However, Moleaer wanted to know if the future Mexican customer would be willing to invest in the technology they offer and also to educate them on the importance of having quality water for crops.

Zoo Inc. Solution

The results

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