Nedap, digital media management, for the Latin American market
Nedap is a Dutch high-tech company that creates innovative and high quality software and hardware products.
It has a line of systems for swine and livestock identification and feeding, as well as systems for healthcare, advanced identification systems, light controls, retail, security management and staffing solutions.
This company wanted expert marketing guidance to help them understand their ideal customer, as they aim to enter Latin America more strongly.
What was Nedap's challenge?
- Nedap is a Dutch company that required more coverage in Latin America, so we made alliances with major media in Mexico, Colombia, Peru and Argentina so they can publicize their technical information and receive quality leads.
Zoo Inc. Solution
We created a media plan, an editorial calendar, we adapted all the pieces and texts for Spanish and the Latin market, we were in contact with those media and we followed up to make sure everything was published.
The results
Today the company in Holland has taken more coverage in the Latin market through the creation of quality content, also knows more of its ideal customer and got more views.
What they say about us
José Simeone
nedap.
Zoo Inc. listens to us, it has organization, I think it is very important the organization and structure, there is a work structure, and mental structure and it is important for Europeans and Americans that there is a very structured thing.
