SUCCESS STORIES / NEDAP

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Nedap, intensive research to know and understand the Latin American consumer

Nedap is a Dutch high-tech company that creates innovative and high quality software and hardware products. 

It has a line of systems for swine and livestock identification and feeding, as well as systems for healthcare, advanced identification systems, light controls, retail, security management and staffing solutions. 

This company wanted expert marketing guidance to help them understand their ideal customer, as they aim to enter Latin America more strongly. 

What was Nedap’s challenge?

Zoo Inc. Solution

We designed questionnaires and surveys based on the qualitative research model to gain insight into Nedap’s ideal customer type.

The results

Today the company in the Netherlands has taken a more dedicated action, they look at this work of understanding the profile of the ideal customer and have an orientation for the elaboration of a strategic plan.

What they say about us

José Simeone

nedap ceo.

"It's marketing in every sense of the word, we think marketing is just promotion, but it's not just that, marketing is a process and I was looking for a broad and complete marketing vision."

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