It has a line of systems for swine and livestock identification and feeding, as well as systems for healthcare, advanced identification systems, light controls, retail, security management and staffing solutions.
This company wanted expert marketing guidance to help them understand their ideal customer, as they aim to enter Latin America more strongly.
We designed questionnaires and surveys based on the qualitative research model to gain insight into Nedap’s ideal customer type.
Today the company in the Netherlands has taken a more dedicated action, they look at this work of understanding the profile of the ideal customer and have an orientation for the elaboration of a strategic plan.
"It's marketing in every sense of the word, we think marketing is just promotion, but it's not just that, marketing is a process and I was looking for a broad and complete marketing vision."