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NuBē nutrition looking for the ideal customer
NuBē nutrition is a company dedicated to developing innovative nutrition concepts to improve people’s quality of life. They perform specialized analyses, programs and services that are optimally matched to each other for prevention, therapy and wellness.
What was the challenge of NuBē nutrition?
- They needed to create marketing campaigns that would reach the ideal customer
- They had their networks with very little interaction, posts that looked unattractive and their number of followers did not increase
- Their publications did not have sufficient reach
Zoo Inc. solution
We did a lot of audience understanding work together with the sales and marketing team to understand what was the ideal audience and customer for the brand.
We carry out activities such as:
- Content strategy for Facebook
- Elaboration of content calendar
- Elaboration of images, covers and profile pictures
- Development of attractive videos to promote products
- Preparation of copy and publications
The results
NuBē nutrition achievements
- The brand has begun to find affinity with its ideal customer
- Key areas and sectors were identified for the sale of their products
- Publications focused on prospect problems and solutions
- Increased movement in its social networks
