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Educando al Campo: the platform to reach more people, their website.
Educando al Campo is a non-profit association that seeks to educate farmers through audio and video courses.
Additionally, they provide information to consumers about the agricultural sector and its impact on the global economy.
What Educando al Campo needed
In order to start sharing courses and information, this organization needed a user-friendly platform, easy to use for both those who decide to take the courses and for visitors.
- They needed more than a simple website, they needed to have the option of donations, to be able to upload content in a way that was easy and accessible to farmers.
- It was important to have the website divided into 2 sections, one for consumers and one for agro-producers.
- Each section needed to have its own sections with reference to the type of content.
- Humanize the website so that visitors see that the industry is more than just numbers, crops and animals.
The Zoo Inc. solution.
To begin with, different mockups were developed following the brand guidelines, the type of information they would share with their users.
When the mockup was approved with everything and its sections, the development of the website began.
The adjustments that were requested so that the page would be to the liking of the association were made in a prompt and timely manner, in addition Zoo Inc. made some suggestions regarding certain improvements that could have the website.
The results
What Educando al Campo achieved
- They have a website that covers all the expectations and needs of the association.
- The website is fully functional and they have had targeted visits from social media posts.
- Improved the association's image.
- Optimized its positioning in search engines organically.
