Events and lectures, the perfect space to promote new products
Provimi is a brand of nutritional solutions for poultry, swine and ruminants that belongs to the large U.S. multinational company Cargill.
The company wanted to launch several of its products, which already had a new image, and to position them in the market.
What was Provimi's challenge?
This company did not know how to communicate the novelties and changes in the image of several of its products.
Another of the situations that led this company to seek the support of experts is that they wanted to have the perspective of a specialist in agromarketing in Latin America, to position their products and improve their sales.
This was because the company was acquired by a North American multinational that had no knowledge of the Latin American market.
Zoo Inc. solution
- We identify the main areas where the product is handled.
- We toured for a week in different parts of the country.
- It was proposed to invite the area's producers and opinion leaders.
- It was proposed to create a series of talks in which a technical consultant from the company and the local sales manager would participate, to talk about a problem in the market. The objective is that the experts could provide a solution to that situation with the Provimi products to be promoted.
- We made a positioning plan for their products.
The results
We achieved several important results such as:
- A database was generated for sales to follow up with prospects and for the marketing department to generate loyalty.
- More interaction and fraternity was created with the vendor and producers in the area.
- Managers connected with their sales force and the end customer.
- The brand positioned itself as an expert in different topics.
- The company's reputation was enhanced.
Check out their social networks and website here
Do you have new products and don’t know how to launch them in the market?
Would you like your business to be recognized in your sector?
With our expertise in agromarketing and years of experience in the agribusiness industry, we help you position and create loyal customers, as well as develop sales strategies and train your sales team.
- We design your product launch
We elaborate off line and on line marketing strategies.
We make sales plans and train your team.
Write or call us, we have the right plans for your needs.
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