Provimi, the search for better communication in Mexico and Colombia
Provimi is a brand of nutritional solutions for poultry, pigs and ruminants that belongs to the large U.S. multinational company Cargill.
This company needed to reinvent its image and that of its products, as it had just passed into the hands of the giant American company Cargill and needed to convey its new values and identity.
A new era was beginning for Provimi!
What was Provimi's challenge?
Changes in the market and the purchase of Provimi by Cargill prompted the company to change its brand image and product image.
With new guidelines and new business objectives, Provimi felt that its image and identity no longer reflected what they wanted to communicate.
Zoo Inc. solution
We did some activities to define the identity and the image Provimi wanted to project:
- We conducted a diagnostic and interviews to understand the essence of the products and the business.
- We identified and established what was the differentiator, the value proposition of this company.
- We established pillars, corporate colors and a manual.
- We made several slogan and logo proposals.
The results
We achieved several important results such as:
- Better communication of brand values and product features.
- The company's image was updated, more in line with market and competitor trends.
- There is better recall and identification among customers.
Check out their social networks and website here
Would you like to renew the brand image of your business and your products? Is your logo outdated and does not reflect the essence of your company?
Give a new life to the image of your business and your products, we have design experts who have extensive experience in the agricultural industry and know the current trends.
We help you inspire confidence and make your customers remember your brand.
Contact us to create your logo from scratch or for a redesign.
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