Provimi, the search for better communication in Mexico and Colombia
When entering the Mexican and Colombian markets, Provimi wanted a website that spoke the same language of its audience in these Latin American countries.
They wanted to make their products known through a user-friendly website with which they could also carry out marketing activities, a page with which they could share all their communication strategies such as their Podcast.
What was Provimi challenge?
Despite belonging to a large multinational, Provimi had no online presence. They had several drawbacks:
- They did not have a website for Mexico.
- By not having a digital presence, prospects and audience did not have confidence in the brand.
- They did not have a tool with which they could conduct digital marketing activities.
- They did not have a website to inform what they do, where they come from, what their products are.
- They didn't know what content marketing is
- They did not know how to position themselves in the Google search engine.
- They did not know how to interpret statistics of a user's behavior on a web page.
Zoo Inc.’s solution
Our agency accompanied Provimi with consulting and coaching sessions in digital agromarketing, with which we achieved:
- Teach them what content marketing is all about.
- We explain what is the user experience on a web page.
- We help you manage your website provider.
- We explain what Google Analytics is, how to use it and how to interpret statistics about user behavior on your website.
The results
We achieved several important results such as:
- We drive traffic to your new website
- The company was able to understand what kind of audience was watching it, which led to better messaging, more targeted to users who were actually interested in its products.
- Messages were tailored to the Mexican audience.
- New customers and prospects began to trust the brand, because they can find what they need.
- They enhanced communication with their audience, because they can share other resources such as Podcast.
- The brand began to distinguish itself among its competitors, had more visibility and began to be located.
- Increased sales
Check out their social networks and web site here
January 2020 to April 2020
939 users
562 Users came to the site via Google.
307 Users visited the website by entering the address in the search bar.
What they say about us
