Achieving greater online interaction and sales through a new website
Company located in Jalisco, dedicated to the distribution of products for small and large species.
SuperVet has several physical branches throughout the city, however, being a company with several years in operation, they have lagged behind in new trends and do not have digital platforms or social networks that generate interaction with their customers.
What was SuperVet's challenge?
SuperVet did not have updated social networks, nor did they upload promotions, products or launches, so their only means of dissemination were the physical stores, which meant that new buyers did not arrive or it was much slower.
They had their networks with very little interaction, publications that looked unattractive and their number of followers did not increase.
They had no identity or defined personality on their platforms.
Zoo Inc. solution.
We did all the work of understanding the audience together with the sales and marketing team to understand what their target market wanted, what they were interested in. We carried out activities such as:
- Content strategy for Facebook and Instagram.
- Elaboration of content calendar.
- Identity design for graphics and images.
- Development of attractive videos to promote products.
- Elaboration of creative copy and publications.
- Elaboration of images, cover and profile picture.
The results
- As the company's identity improved, followers began to relate more to the content and better recognize the brand and its value proposition.
- The videos and promotions increased interaction and the number of followers. In this way SuperVet connected much better with users.
- We also noticed that users feel closer to the brand because of the type of communication of the copys, friendly and less technical.
What they say about us
