Supervet is a brand that is part of Melder Industries. They have several branches throughout the metropolitan area of Guadalajara and the headquarters. This store sells food, accessories and medicines for small and large species.
Due to the pandemic but above all due to the advance and success of e-commerce, Supervet decided it was time to have an online store as well.
In this way Supervet can face the competition that is becoming more and more fierce.
They started with the idea of creating an online branch. As they increasingly expanded physically, it was time to go online.
However, they were not aware of what this requires.
They needed pictures and information about all the products that would be available in the online store.
It was necessary to create marketing strategies to encourage followers and customers of the physical stores to buy from the online store.
What Supervet accomplished