The Andean Forum is an event held for the pet food industry located in the Andean Pact region: Peru, Colombia, Ecuador, and Bolivia.
This event is held in Bogota and aims to bring together all pet food suppliers in the Andean region to connect with suppliers and members of this industry to discover and share trends, knowledge and tools of the industry.
This event is organized by a Mexican marketing company, however due to the pandemic the third edition was cancelled.
They decided to retake the event, so now they need to redesign the image of the event and make it friendly, they were also undecided about whether to make it face to face or virtual.
As it will be a new version, it is the same content and for the same audience but they were having problems to communicate the new modality and make the participants see that it is the same Andean Forum that used to be held in Bogota.