The Andean Forum. The PetFood industry event that reinvents itself.
The Andean Forum is an event held for the pet food industry located in the Andean Pact region: Peru, Colombia, Ecuador, and Bolivia.
This event is held in Bogota and aims to bring together all pet food suppliers in the Andean region to connect with suppliers and members of this industry to discover and share trends, knowledge and tools of the industry.
What was Grupo Albar’s challenge?
This event is organized by a Mexican marketing company, however due to the pandemic the third edition was cancelled.
They decided to retake the event, so now they need to redesign the image of the event and make it friendly, they were also undecided about whether to make it face to face or virtual.
As it will be a new version, it is the same content and for the same audience but they were having problems to communicate the new modality and make the participants see that it is the same Andean Forum that used to be held in Bogota.
Zoo Inc. solution
- Zoo Inc. proposed the redesign of the event starting with the logo.
- It was recommended to make it virtual. Many events were being held in both modalities but for the safety of the attendees it was recommended that it be done only virtually.
- Several proposals were presented for a logo that represents the essence of the event.
- The logo still retains the elements of the original logo but they were accommodated in a better way.
- The original colors were kept so that attendees would associate the virtual event with the on-site event they attended a couple of years ago.
What the Andean Forum achieved
- An avant-garde logo in line with the new format of the event.
- The redesign adapts to digital platforms more easily and is recognized by attendees from previous editions.
