Tryadd is a Mexican brand dedicated to enzymes for animal nutrition products, located in Querétaro City with branches in Tepatitlán de Morelos and Santiago de los Caballeros, Costa Rica.
This organization has been in the market for 15 years but has never had a consolidated marketing department that was up to the challenges of communications today.
This is how a person arrives to take the lead of the department, but this collaborator did not have marketing studies, did not know how to positionate a website online. They needed a bigger digital presence because due to the COVID-19 pandemic all farm visits and events were over, which were their main spaces for client recruitment and fidelization.
Tryadd was relaunching its website. They had just finished the new development but had no traffic, no visibility and not a single prospect was interested.
With a plan of multiple consulting sessions, we supported this company by:
These coaching sessions in digital marketing gave back very good results, such as:
From July of 2020 to December 31st of 2020
1.093 Users got to the website through Google
793 Users visited the website by writing the address on the search bar